TEMPO THEATRICAL

We work with agencies and theatre marketers

West End content, made on the ground in London for your marketing team.

Opening night and event content, character and cast content for ads and organic social. Rehearsal rooms, press day events and BTS content at the theatre. Live social media coverage, red carpet and talent interviews. A social media and content expert that helps your show shine brighter and makes people want to buy tickets!

Bring me in for the content shoot, the edit and the fast turnaround so your team can stay on publishing, strategy, community management and the paid media. You keep the relationships, and the online audience but brief Tempo to help you create content. You approve the cut, write the copy and publish on your channels.

Plug me into your team to help your show maximise its potential on social media. Whether one off events or to support with a run.

Take a look at some of my previous work in the West End and drop me an email if you want to know more.

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WORKBTS VIDEOOPENING NIGHT COVERAGEINTERVIEWSEDITINGBRAND PARTNERSHIP CONTENT

Show:Mean Girls The Musical, West End run

Venue:Savoy Theatre

From the very first cast meet and greet to opening night and until the end of the West End run at the Savoy Theatre in London, Mean Girls The Musical was one of the most fun shows I've worked on, with an incredibly talented young West End cast. Working alongside a colleague at Situation, I managed all the social media content for the show, shooting and editing a lot of content solo behind the scenes and for events. Along with the team and some third party production teams we shot comedic in-character videos the fans loved as well as opening night and gala sizzle videos. I led opening night and gala night red-carpet interviews as well as solo shooting and editing content for brand partnership pieces, special guest events (like creator Tina Fey visiting) as well as cast BTS interviews.

Mean Girls The Musical cast, Savoy Theatre, London — Mean Girls, cast photo

Mean Girls, opening night red carpet

Mean Girls, Tina Fey interview

CELEB RED CARPET ADVICE CONTENT

Mean Girls, cast meet and greet

CAST - BTS - SHOW IN 60S

Mean Girls, Tina Fey arrival

RED CARPET EDIT OF KATHERINE RYAN

MEAN GIRLS CAST CHARACTER CONTENT SHOOT - FUNNY & TOPICAL INSTAGRAM AND TIKTOK VIDEOS

OCT 3rd CAMPAIGN - TEASER VIDEO (SCENE RECREATION) + FETCH QUEST CAMPAIGN

WORKBehind the scenes contentOpening night contentRed carpet interviewsCharacter contentSocial adsChannel management

Show:Titanique

Venue:Criterion Theatre

Whilst head of content and social at Situation, Toby worked with the team to run the social media channels for Titanique West End. Toby produced, self-shot and edited a high volume of video content for this hilarious West End show as well as working on static content and supporting with strategy and community management for the show. Working closely with the media team, he edited ads as well as creating and publishing organic content. He also interviewed various celebrities on the red carpet for opening night and gala nights, working closely with third party production teams.

Titanique, show in 30 seconds

ALAN CARR RED CARPET INTERVIEW CLIP

PARTNERSHIP CONTENT VIDEO

CHARACTER CONTENT FOR PAID AND ORGANIC

CAST FIRST VISIT TO THEATRE

PAID AD CHARACTER CONTENT

WORKSocial media managementBTS videosRed carpet interviewsAudience interviews

Show:Little Dancer

Venue:Theatre Royal, Drury Lane

Brand new musical 'Little Dancer' is based on the story of the famous Degas statue and it was an amazing show to work on. Toby shot rehearsal room footage with the cast, interviewing director and choreographer Susan Stroman as well as working with the Situation team on managing the social media marketing for the Theatre Royal Drury Lane concert. At the concert Toby interviewed the cast as well as audience members and oversaw the shoot with video production partners 'The Holland Brothers'.

Little Dancer, rehearsal film

Little Dancer, concert sizzle

WORKSocial media marketingCast contentFilmingEditingOpening night contentRehearsal room content

Show:Fiddler on the Roof

Venue:Barbican, then UK tour

Working on the 2025 Barbican and UK touring production of Fiddler on the Roof, we did live social media coverage of the Barbican first preview and opening night, as well as creating engaging cast video content and an opening night sizzle video for the Manchester opening night.

Fiddler on the Roof, opening night sizzle

Fiddler on the Roof, story in 30 seconds

5 REASONS TO SEE FIDDLER ON THE ROOF

WORKAlbum launch promoConcert promo contentAudience interviewsCast interviewsEvent contentSocial media managementStrategy

Show:Jo the Musical

Event:Album Launch + Staged Performance Concert

This brilliant new musical based on 'Little Women' was an absolute joy to work on. Whilst at Situation, Toby shot and edited content for the production and promoted the album launch party and West End concert across social media. Shooting content at the launch party, interviewing the producers and creative team as well as working with a production team to shoot content at the concert night, leading the red carpet and audience interviews. I look forward to seeing Jo - The Little Women Musical go from strength to strength and loved working with the producers on this project.

Jo the Musical album launch party video — Jo the Musical, album launch

CONTENT MADE INTO ADS FOR MEDIA TEAM

Working with Toby on JO was a great experience. His knowledge of the digital and social media landscape gave our team the clarity and direction we needed to share the show's story and connect with audiences.
Brian Purcell, Lead Producer, JO - The Little Women Musical