Client:KitKat (via JWT)

My team and I did some pioneering work on the global social media for KitKat while I was running the team for nearly three years. We did one of the first brand vs brand interactions on Twitter, and were one of the first brands to leverage 'reactive marketing', creating content related to current affairs and topical news. I oversaw the Google Android marketing partnership campaign and grew the brand's following on various social platforms, as well as creating the Instagram account shortly after Instagram launched. One of my favourite brands to work on during my time as Head of Social Media at JWT.
It was an absolute pleasure to work with you and the JWT team, you generated some really fantastic, impactful work that turned heads around the world 👍











































